FROM THE BRAZILIAN NORTHEAST TO INTERNATIONAL MARKETS: HOW CAN RESOURCES CONTRIBUTE TO THE INTERNATIONALIZATION?

  • Yákara Vasconcelos Pereira Leite Universidade Federal Rural do Semi-Árido
  • Walter Fernando Araújo de Moraes Universidade Federal de Pernambuco
  • Viviane Santos Salazar Universidade Federal de Pernambuco

Resumo

Strategic resources come as a facilitator in meeting the demands of the market, considering this the present research focuses on understanding: How strategic resources have influenced the internationalization process of Group FAN’s nut processing business over time? Through a retrospective study, data were collected mainly through technical visits and semi-structured interviews. The findings indicate that the organization has adopted three stages in order to become international: exportation; wholly owned subsidiary; purchasing subsidiary. It was verified that the strategic resources related to the product, the location and the entrepreneur formed the means by which it was possible to be internationalized.
Publicado
30-01-2014
Seção
Artigos